You shop, we gift.
Your purchase just got even more powerful.
At SuperDinky, every order gives back.
When you shop with us, you’re also gifting a NICU family something special — whether it’s bonding hearts, a milestone card, or one of our specialist vests.
We’ve committed to gifting at least 300 items every single year — that’s 25 items delivered to 12 different NICUs across the UK.
In 2025 alone, our community has gifted over £5,000 worth of products to hospitals through our PARCELS OF HOPE service and seasonal appeals.
These donations have reached families in Bolton, Liverpool Women’s, Dartford, Coventry, Hull, Leicester, and many more hospitals across the UK and beyond. (full list below)
So when you shop with SuperDinky; whether it’s a preemie vest, toddler tee, World Prematurity range (launching soon!)— you’re also giving a gift to a family who needs it most.
NICU families are uniquely placed to know how much it means to someone in the trenches of NICU to recieve a little token of hope, so we hope that you will continue to support us and our mission to give back.
Please shop now and check out our new items.
Every order = a gift to a nicu unit.
List of NICUs who have revieved Parcels of Hope:
- St Georges University hospital, tooting
- Coventry
- Kings College
- Bolton
- Leicester Royal
- Manchester
- Liverpool
- Datford
- Hull
- Many more ! need to add to this list!