Our Story

SuperDinky was born from a shared passion for supporting NICU and SCBU families. We’re Lorna and Beth—two mums whose journeys brought us together in the world of neonatal care.

Lorna’s experience began when her little one arrived at just 31 weeks, bringing her into the world of premature baby care firsthand. Beth, a neonatal nurse, has dedicated her career to caring for the tiniest and most vulnerable babies. Our paths crossed through a shared love for supporting NICU families, and we quickly realised we wanted to do more.

SuperDinky started with a simple idea: to create clothing designed especially for NICU babies—tiny, soft, and practical for hospital stays. We knew from experience how hard it is to find clothing that fits, works around medical equipment, and still feels special. So, we designed our own.

But SuperDinky is about more than just clothes. We want every NICU family to feel seen, supported, and never alone on their journey. That’s why we run our ‘Gift Your NICU’ initiative, share NICU family stories, and host a monthly vest giveaway, making sure as many little fighters as possible get the clothing they need.

Everything we do comes from the heart, because we’ve been there. Whether you're here for our specially designed vests, looking for support, or just want to connect—we’re so glad you found us. 💜