Our Story

SuperDinky is a UK brand supporting NICU families through clothing, gifts and emotional support, founded by a preemie mum and a neonatal nurse.

Lorna’s experience began when her little one arrived at just 31 weeks, bringing her into the world of premature baby care firsthand.

Beth, a neonatal nurse, has dedicated her career to caring for the tiniest and most vulnerable babies. Our paths crossed through a shared love for supporting NICU families, and we quickly realised we wanted to do more.

SuperDinky started with a simple idea: to create clothing designed especially for NICU babies—tiny, soft, and practical for hospital stays. We knew from experience how hard it is to find clothing that fits, works around medical equipment, and still feels special. So, we designed our own.

But SuperDinky is about more than just clothes. We want every NICU family to feel seen, supported, and never alone on their journey. That’s why we run our ‘Parcels of Hope’ initiative, share NICU family stories, and make sure as many little fighters as possible get the clothing they need.

Everything we do comes from the heart, because we’ve been there. Whether you're here for our specially designed vests, looking for support, or just want to connect—we’re so glad you found us. 💜

 

But SuperDinky is about more than just clothes. We want every NICU family to feel seen, supported, and never alone on their journey. That’s why we run our ‘PARCEL OF HOPE’ initiative, share NICU family stories, and gift an item to the NICU for every order placed. 

Everything we do comes from the heart, because we’ve been there. Whether you're here for our specially designed vests, warrior tees for your growing NICU kids, clothes for yourselves which reflect your journey or just want to connect—we’re so glad you found us. 💜

Join us on instagram @superdinkyuk or drop me an email lorna@superdinky.com