Charity

From October 2025 every single order placed on our website will result in a gift to a NICU. The gift will be either bonding hearts, milestone cards or specialist NICU vests. 

We will commit to a minimum of 300 gifted items each year (25 items to 12 NICUs at a minimum. 

In 2025 alone our amazing customers have gifted over £5,000 worth of product to UK hospitals via our Gift Your NICU product, our Christmas, Mother's day and Father's day appeals. These have mainly been our specialist NICU vests. 

Your 'Gift Your NICU' vests donations have been sent to hundreds of hospitals across the UK and beyond. 

• Bolton
• Liverpool Womens
• Walnut Ward Dartford
• Coventry 
• Hull 
• Leicester 
• And so so many more! (full list to come soon!)

Thank you to everyone who has supported our brand.

Please continue to shop from our store and tell others about us. From October 2025 onwwards, every single order will help a family in the NICU. 

Love

Lorna & Beth