We are SuperDinky and we make the most joyful beautiful organic tiny premature baby vests. Over the past 5 years we are so incredibly thankful and grateful to have dressed over 600+ premature babies and given their families a little moment of joy.

We are a tiny brand started by a preemie mum (Lorna) and a neonatal nurse (Beth).

"oh my gosh! I wish I'd found you sooner!" - is what we hear most often. But please know, even if your baby is no longer in NICU, you can still help other families who are. 

Beth and I run on SuperDinky voluntarily. Beth is currently on medical leave so for the past 15 months its just been me (Lorna)! I'm doing my best to get vests to NICU families but I genuinely really need some help please. 

I've thought of 8 ways in which you can help (if you want to!).

8 ways you can help us to reach NICU Families

1.

Be a SuperDinky keyboard warrior! Share our story everywhere, weekly if you can! If you are on LinkedIn or in any mum or parenting facebook groups (the motherload and similar ones) any parenting WhatsApp groups, any NICU focused support groups, please tell people about SuperDinky. Add a 'call to action' and ask people to visit our website and have a peep at our premature baby vests.

2.

Fundraise at a baby group or host a work cupcake sale. If you run a baby group or know someone who does are you/they able to raise funds to gift vests to NICU families? Any amount helps and we will tr and stretch your funds to reach as many families as possible. 

 

3.

Do a sponsored buggy walk. Set a target for miles and set up a gofundme page. Codie raised over £500 last winter which mean she could dress the ENTIRE ward of NICU babies in SuperDinky at Bolton (thank you Codie!) 

 

4.

Donate Vests to celebrate your NICU baby's 1st birthday. If you want to support other NICU families and your little one has a birthday coming up, ask for gifts of NICU vests instead of toys. Direct people to our website and ask them to put the child's name in the order box. We did this recently for Maeve's first birthday and she gifted some beautiful vests to Birmingham Women's & Children's Hospital. (thank you Maeve!) 

5. 

Volunteer to use your professional skills to support us. If you are a NICU nurse, can you promote us at work using our flyers? Know about SEO? Fab help us with our website. A lawyer? ace; call around different law firms to see if they have a CSR fund which they would consider using to support their local neonatal unit with vests. 

6.

Subscribe to GIFT YOUR NICU monthly or ad-hoc whenever you can. Maybe you can't monthly but you'd like to at certain times; your child's birthday, Mother's Day, Christmas, random acts of kindness day (thank you Celia!)

7.

Support our work with the cost of a coffee. Buy us a coffee for £5 as a one off or monthly over at https://buymeacoffee.com/superdinky. (thank you Lauren!) By coffee... of course we actually mean, help us get premature baby vests to families in NICU now. (I buy my own soya-mocha coffees.) 

8.

Partner with us. If you own a business or are part of an organisation which makes grants (Lions club? Rotary club?), you can help us gift vests to your local hospital as part of your CSR. There are 90,000 babies in NICU every year across the UK. You can help us make a real positive difference to their journeys. 

 

Why it matters

Our mission is to support NICU families with moments of joy and connection. 

Its hard to express just how much dressing your baby means when you've had such a traumatic start to their life. It really means absolutely everything. 

"I cried the first day I saw my boy in clothes because it just felt more normal. It sounds really weird but it made him seem more human? A reminder that he was in fact my baby"

Thank you

I really really hope you will pick one to do because there are 90,000 babies in NICU in the UK every year and if you have been in that situation, you'll know how much small acts of kindness can mean.

Please send me an email if so at lorna@superdinky.com or DM on instagram and I will support your effort in whatever way I can (providing quotes/ photos/sharing on instagram if you tag us etc) 

Thank you for reading, 

With love,

Lorna & *Beth

Preemie-mum & neonatal nurse

(I include Beth because she is on leave but she is the heart of everything we do)

P.S. Click this link to read more about  GIFT YOUR NICU